Scoring scandal: what the World Cup teaches us about PR

Scoring scandal: what the World Cup teaches us about PR

There is no greater sport spectacle than the FIFA World Cup. Every four years, billions of people watch the “beautiful game” at its very best. But while the football creates the memories, it is often the controversies that create the headlines. The World Cup is now...
The end of marketing myths: why evidence now sells

The end of marketing myths: why evidence now sells

Last week it was widely reported that adverts from Uniqlo, Calvin Klein and Adidas had been banned by the Advertising Standards Authority (ASA) as the brands had been unable to substantiate their adverts’ green claims. All three stated the use of recycled materials...
Five lessons in communication from the Starmer drama

Five lessons in communication from the Starmer drama

With the prime minister having announced his resignation on Monday morning, it seems like the last few months of “Starmer drama” are coming to an end. Keir Starmer has gone from landslide victory to reluctant resignation in just two years. Regardless of what you think...
Have reactive comments lost their value?

Have reactive comments lost their value?

Ten years ago, the mortgage media landscape operated on a much simpler rhythm.  If the Bank of England moved the base rate, a quick-witted PR professional at a specialist mortgage PR agency could secure a lead quote in a trade title within minutes. This was the golden...
Will AI actually mark the end of the mortgage broker?

Will AI actually mark the end of the mortgage broker?

AI has advanced from sci-fi pipe dream to widespread integration in no time at all. As expected, financial services is absolutely no exception, with plenty of use cases already, whether it’s document processing and verification, underwriting and decision-making or...