Looking for a career in PR? Here’s what you need to know

Looking for a career in PR? Here’s what you need to know

‘I’m looking for a man in…’ PR! For the uninitiated, this was a famous Internet meme that circulated in 2024. But I wanted to update the lyrics a bit to explain more about how PR hopefuls can break into the industry. So, forget being ‘trust fund, six-five, blue eyes’...
Macklemore and Ed Sheeran: reputation and crisis comms

Macklemore and Ed Sheeran: reputation and crisis comms

This week, Macklemore has been dropped as the support act from Ed Sheeran’s tour for using their platform to talk about Palestine. The fallout has been huge on all sides, with reputations on unstable ground as every news outlet and person on social media shares their...
Why do B2B communications have to be so serious?

Why do B2B communications have to be so serious?

Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is straight facts and figures without the emotional connection? But just because our subject matter may not be as glamorous as selling fashion or...