Our attention spans are dwindling. Floating amidst a sea of content and stimuli our minds are increasingly distracted, drawn away from what’s in front of us, transported to the next thing. By design, platforms like TikTok and Instagram push content that can be...

‘I’m looking for a man in…’ PR! For the uninitiated, this was a famous Internet meme that circulated in 2024. But I wanted to update the lyrics a bit to explain more about how PR hopefuls can break into the industry. So, forget being ‘trust fund, six-five, blue eyes’...

This week, Macklemore has been dropped as the support act from Ed Sheeran’s tour for using their platform to talk about Palestine. The fallout has been huge on all sides, with reputations on unstable ground as every news outlet and person on social media shares their...

Few television programmes have been so closely associated with their presenters as Top Gear and The Grand Tour. When you think about these hit TV shows, you instantly think of Jeremy Clarkson, Richard Hammond and James May. Their distinct personalities, unrivalled...

The AI Act has been introduced by the EU in order to provide transparency on AI generated content. As social media fills up with AI slop and politically charged deepfakes, AI companies and distributors will now be required to make AI generated content detectable at...

Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is straight facts and figures without the emotional connection? But just because our subject matter may not be as glamorous as selling fashion or...

Over the past few months, I've noticed a significant increase in brands using AI-generated content. Yes, it’s been part of the toolkit for a while now, but it feels like AI content is prevalent. And people aren’t even trying to disguise it as their own work anymore....

As a mortgage and finance business leader, you need to make sure your customers are happy. Your staff are happy. Your service is exceptional. Maybe you need more brokers on your books or to enhance your reputation within the industry. Your business has goals and...

There is no greater sport spectacle than the FIFA World Cup. Every four years, billions of people watch the “beautiful game” at its very best. But while the football creates the memories, it is often the controversies that create the headlines. The World Cup is now...

Thousands of fans are descending on London to watch sold-out shows from South Korean K-pop group BTS, famous for their complex dances, storylines and lyrics that explore themes of mental health and trauma. It is no accident that Korean entertainment is everywhere....

Last week it was widely reported that adverts from Uniqlo, Calvin Klein and Adidas had been banned by the Advertising Standards Authority (ASA) as the brands had been unable to substantiate their adverts’ green claims. All three stated the use of recycled materials...

With the prime minister having announced his resignation on Monday morning, it seems like the last few months of “Starmer drama” are coming to an end. Keir Starmer has gone from landslide victory to reluctant resignation in just two years. Regardless of what you think...

The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Aardman’s Oscar-winning stop-motion film. Wallace and Gromit’s charity, The Grand...

More than 42% of people avoid the news, according to a new report from Reuters Institute and 13 percentage point increase in the last 10 years. How we consume news and what we think about it are changing rapidly; many actively avoid the doom and gloom of big news...

Ten years ago, the mortgage media landscape operated on a much simpler rhythm.  If the Bank of England moved the base rate, a quick-witted PR professional at a specialist mortgage PR agency could secure a lead quote in a trade title within minutes. This was the golden...

AI has advanced from sci-fi pipe dream to widespread integration in no time at all. As expected, financial services is absolutely no exception, with plenty of use cases already, whether it’s document processing and verification, underwriting and decision-making or...

It’s that time of the year when bright lights of whimsical joy shine on the cheesy music, OTT outfits and rogue song choices of the Eurovision Song Contest. Although no matter how entertaining your churning milkmaids are, it’s rarely (if ever) the best song that wins...

At a festival built on brand visibility, Justin Bieber chose something radically different: restraint.  Coachella is where artists debut forgettable theatre, brands go to war for attention, and influencers treat the desert like a runway (often unbearably so). Bigger...

It's days before Easter. A red vehicle is leaving Italy with a priceless cargo when, inexplicably, it goes missing en route. While it sounds like a plot of The Italian Job, it’s actually chocolate bars that have been swiped rather than gold bars: 12 tonnes of...

McDonald’s has been riding high recently. Its Friends inspired adult Happy Meal tapped into its adult audience in a completely new way. Combining nostalgia for the much-loved sitcom with the enduring appeal of a collectable. The big ouch But when McDonald’s CEO Chris...

When people think about poetry, they think of flowery language, long lamentations of unbegotten love, internal wars of torn personas battling torrents of emotion, beguiling descriptions of Romantic vistas where every blade of grass is painted in vivid detail with a...