The ghost of WHSmith: attack of the killer rebrand

The ghost of WHSmith: attack of the killer rebrand

It’s the 31st of October and after a long day you’re making your way home along your local high street. For a Friday, it’s eerily quiet and you shiver as a chill wind catches your scarf. It’s dark already and the streetlights flicker. Somewhere in the distance a dog...
Give us back our em dash

Give us back our em dash

Some people are learning about the em dash for the first time—they’re learning it’s a red flag. The em dash is becoming the tell-tale sign of ChatGPT-written text. Writers and content creators are now actively avoiding (or deleting) it at all costs for the sake of...
Trick or treat. This isn’t me.

Trick or treat. This isn’t me.

Trick or treat. This isn’t me. Well it’s my image, but that’s it. If you know me well, you might recognise you’ve just entered uncanny valley. My movements aren’t quite right. That’s not my voice. But if you didn’t know me, would you trust it?...
Navigating reputation management in the Gen Z era

Navigating reputation management in the Gen Z era

Navigating reputation management in the Gen Z era In today’s hyperconnected world, reputation is no longer a neatly packaged corporate asset. It lives and breathes in the hands of individuals – employees, executives, influencers and everyday consumers. Nowhere is this...