Why do B2B communications have to be so serious?

Why do B2B communications have to be so serious?

Why is it, that when it comes to B2B communications, it seems like all the fun stuff goes out the window, and what’s left is straight facts and figures without the emotional connection? But just because our subject matter may not be as glamorous as selling fashion or...
When cost-cutting actually costs you money

When cost-cutting actually costs you money

As a mortgage and finance business leader, you need to make sure your customers are happy. Your staff are happy. Your service is exceptional. Maybe you need more brokers on your books or to enhance your reputation within the industry. Your business has goals and...
Scoring scandal: what the World Cup teaches us about PR

Scoring scandal: what the World Cup teaches us about PR

There is no greater sport spectacle than the FIFA World Cup. Every four years, billions of people watch the “beautiful game” at its very best. But while the football creates the memories, it is often the controversies that create the headlines. The World Cup is now...