When cost-cutting actually costs you money

When cost-cutting actually costs you money

As a mortgage and finance business leader, you need to make sure your customers are happy. Your staff are happy. Your service is exceptional. Maybe you need more brokers on your books or to enhance your reputation within the industry. Your business has goals and...
Scoring scandal: what the World Cup teaches us about PR

Scoring scandal: what the World Cup teaches us about PR

There is no greater sport spectacle than the FIFA World Cup. Every four years, billions of people watch the “beautiful game” at its very best. But while the football creates the memories, it is often the controversies that create the headlines. The World Cup is now...
The end of marketing myths: why evidence now sells

The end of marketing myths: why evidence now sells

Last week it was widely reported that adverts from Uniqlo, Calvin Klein and Adidas had been banned by the Advertising Standards Authority (ASA) as the brands had been unable to substantiate their adverts’ green claims. All three stated the use of recycled materials...
Five lessons in communication from the Starmer drama

Five lessons in communication from the Starmer drama

With the prime minister having announced his resignation on Monday morning, it seems like the last few months of “Starmer drama” are coming to an end. Keir Starmer has gone from landslide victory to reluctant resignation in just two years. Regardless of what you think...