Have reactive comments lost their value?

Have reactive comments lost their value?

Ten years ago, the mortgage media landscape operated on a much simpler rhythm.  If the Bank of England moved the base rate, a quick-witted PR professional at a specialist mortgage PR agency could secure a lead quote in a trade title within minutes. This was the golden...
Will AI actually mark the end of the mortgage broker?

Will AI actually mark the end of the mortgage broker?

AI has advanced from sci-fi pipe dream to widespread integration in no time at all. As expected, financial services is absolutely no exception, with plenty of use cases already, whether it’s document processing and verification, underwriting and decision-making or...
Bieberchella: The power of saying (almost) nothing

Bieberchella: The power of saying (almost) nothing

At a festival built on brand visibility, Justin Bieber chose something radically different: restraint.  Coachella is where artists debut forgettable theatre, brands go to war for attention, and influencers treat the desert like a runway (often unbearably so). Bigger...
McDonald’s taste tests the power of authenticity

McDonald’s taste tests the power of authenticity

McDonald’s has been riding high recently. Its Friends inspired adult Happy Meal tapped into its adult audience in a completely new way. Combining nostalgia for the much-loved sitcom with the enduring appeal of a collectable. The big ouch But when McDonald’s CEO Chris...