Why do B2B communications have to be so serious?
Perfectly acceptable, remarkably forgettable: the AI cost
Over the past few months, I’ve noticed a significant increase in brands using AI-generated content. Yes, it’s been part of the toolkit for a while now, but it feels like AI content is prevalent. And people aren’t even trying to disguise it as their own work...
Scoring scandal: what the World Cup teaches us about PR
