The Super Bowl PR stunt that outplayed the $10m ad slots

The Super Bowl PR stunt that outplayed the $10m ad slots

The Super Bowl is an advertiser’s dream. A captive audience of nearly 130million consumers tuned in to watch Seattle’s victory over New England and watched Bad Bunny’s halftime show. It’s the most-watched sporting event in the biggest market in the world. It’s why the...
The World Economic Forum has an image problem

The World Economic Forum has an image problem

The World Economic Forum and its flagship annual shindig in Davos have long served as a barometer for global elite sentiment, drawing world leaders, CEOs, and influencers to discuss pressing economic and social issues. Its reputation in the British media has proved...
Why b2b start-ups & scaleups need a PR strategy

Why b2b start-ups & scaleups need a PR strategy

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps:   The businesses that don’t think they are ready for PR yet.   The guys who...