Why b2b start-ups & scaleups need a PR strategy

Why b2b start-ups & scaleups need a PR strategy

If you’re the founder of an ambitious b2b start-up or scale-up, how soon should you be thinking about a PR strategy?  From a PR perspective, most young businesses fall into one of three camps:   The businesses that don’t think they are ready for PR yet.   The guys who...
The ghost of WHSmith: attack of the killer rebrand

The ghost of WHSmith: attack of the killer rebrand

It’s the 31st of October and after a long day you’re making your way home along your local high street. For a Friday, it’s eerily quiet and you shiver as a chill wind catches your scarf. It’s dark already and the streetlights flicker. Somewhere in the distance a dog...
Navigating reputation management in the Gen Z era

Navigating reputation management in the Gen Z era

Navigating reputation management in the Gen Z era In today’s hyperconnected world, reputation is no longer a neatly packaged corporate asset. It lives and breathes in the hands of individuals – employees, executives, influencers and everyday consumers. Nowhere is this...