How to stand out in an era of growing news avoidance

How to stand out in an era of growing news avoidance

38% of people avoid the news according to a new report from Reuters Institute. This is up 9% in the last seven years. How we consume news, and what we think about it, is changing. Many actively avoid big news stories like COVID-19, the war in Russia, and the...
Wrong trousers for the right reasons

Wrong trousers for the right reasons

The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Ardman’s Oscar-winning stop-motion film. Wallace and Gromit’s charity, The Grand Appeal,...
Writing content for short attention spans

Writing content for short attention spans

There’s so much debate around attention spans, with the general consensus being that the influx of screens and new technology has significantly reduced our ability to focus. While the famous “attention span of a goldfish” theory has since been debunked, research by...