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Scoring scandal: what the World Cup teaches us about PR
There is no greater sport spectacle than the FIFA World Cup. Every four years, billions of people watch the “beautiful game” at its very best. But while the football creates the memories, it is often the controversies that create the headlines. The World Cup is now...
BTS nailed PR. But how can that help your financial services business?
Thousands of fans are descending on London to watch sold-out shows from South Korean K-pop group BTS, famous for their complex dances, storylines and lyrics that explore themes of mental health and trauma. It is no accident that Korean entertainment is everywhere....
The end of marketing myths: why evidence now sells
Last week it was widely reported that adverts from Uniqlo, Calvin Klein and Adidas had been banned by the Advertising Standards Authority (ASA) as the brands had been unable to substantiate their adverts’ green claims. All three stated the use of recycled materials...
Five lessons in communication from the Starmer drama
With the prime minister having announced his resignation on Monday morning, it seems like the last few months of “Starmer drama” are coming to an end. Keir Starmer has gone from landslide victory to reluctant resignation in just two years. Regardless of what you think...
The wrong trousers for the right reasons
The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Aardman’s Oscar-winning stop-motion film. Wallace and Gromit’s charity, The Grand...
How to be seen when people are avoiding the news
More than 42% of people avoid the news, according to a new report from Reuters Institute and 13 percentage point increase in the last 10 years. How we consume news and what we think about it are changing rapidly; many actively avoid the doom and gloom of big news...
Have reactive comments lost their value?
Ten years ago, the mortgage media landscape operated on a much simpler rhythm. If the Bank of England moved the base rate, a quick-witted PR professional at a specialist mortgage PR agency could secure a lead quote in a trade title within minutes. This was the golden...
Will AI actually mark the end of the mortgage broker?
AI has advanced from sci-fi pipe dream to widespread integration in no time at all. As expected, financial services is absolutely no exception, with plenty of use cases already, whether it’s document processing and verification, underwriting and decision-making or...
In Eurovision and financial services, even the best can end up with “nul points”
It’s that time of the year when bright lights of whimsical joy shine on the cheesy music, OTT outfits and rogue song choices of the Eurovision Song Contest. Although no matter how entertaining your churning milkmaids are, it’s rarely (if ever) the best song that wins...
Bieberchella: The power of saying (almost) nothing
At a festival built on brand visibility, Justin Bieber chose something radically different: restraint. Coachella is where artists debut forgettable theatre, brands go to war for attention, and influencers treat the desert like a runway (often unbearably so). Bigger...
KitKat’s Easter hunt for chocolate and crisis comms perfection
It's days before Easter. A red vehicle is leaving Italy with a priceless cargo when, inexplicably, it goes missing en route. While it sounds like a plot of The Italian Job, it’s actually chocolate bars that have been swiped rather than gold bars: 12 tonnes of...
McDonald’s taste tests the power of authenticity
McDonald’s has been riding high recently. Its Friends inspired adult Happy Meal tapped into its adult audience in a completely new way. Combining nostalgia for the much-loved sitcom with the enduring appeal of a collectable. The big ouch But when McDonald’s CEO Chris...
The poet and the press release
When people think about poetry, they think of flowery language, long lamentations of unbegotten love, internal wars of torn personas battling torrents of emotion, beguiling descriptions of Romantic vistas where every blade of grass is painted in vivid detail with a...
IWD 2026: I’d tell my younger self to believe in myself sooner – Claire Cherrington, Sesame Bankhall Group
To celebrate International Women’s Day 2026, we spoke to Claire Cherrington, director of PMS and Bankhall at Sesame Bankhall Group. She shares her inspiring journey through the finance world, what's motivated her and why the best advice she's received is to not...
Don’t go nuts over the savvy squirrel: why the £20mn investment campaign mascot makes sense
A row is brewing over the cost of an advertising campaign supporting Rachel Reeves’ goal of creating a “nation of investors”. The UK Retail Investment Campaign, an industry-funded “hearts and minds” retail investing campaign designed to broaden participation in the...
The Super Bowl PR stunt that outplayed the $10m ad slots
The Super Bowl is an advertiser’s dream. A captive audience of nearly 130million consumers tuned in to watch Seattle’s victory over New England and watched Bad Bunny’s halftime show. It’s the most-watched sporting event in the biggest market in the world. It’s why the...
Rachel Reeves and student loans: pretending a system is not broken is not going to help fix it
Two weeks ago (28th January), the nation’s favourite finance guru Martin Lewis broke the fourth wall on BBC Newsnight and issued a stark warning straight to Downing Street. Freezing the student loan repayment threshold was not the “moral thing” to do, he said. Later...
2026 Edelman Trust Barometer: what financial services needs to know
The 2026 Edelman Trust Barometer "Trust Amid Insularity" is out and it should matter to financial services leaders. We are surrounding ourselves with curated podcast lists, algorithm led social media feeds, seeing only our own opinion reflected back at us. People are...
PR blunders and what to do instead: Suella Braverman’s defection
When someone senior leaves your SMT and exits the organisation, it’s easy to retrofit reasons for their voluntary departure. We have seen this recently when the Tory party issued an extraordinary and rather insensitive statement linking the defection of Suella...
The World Economic Forum has an image problem
The World Economic Forum and its flagship annual shindig in Davos have long served as a barometer for global elite sentiment, drawing world leaders, CEOs, and influencers to discuss pressing economic and social issues. Its reputation in the British media has proved...
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