Crisis comms at Christmas: Santa’s PR nightmare

Crisis comms at Christmas: Santa’s PR nightmare

Christmas 2025 was supposed to be the merriest yet. But the unthinkable happened: Santa’s naughty-or-nice database was hacked. Worse, it wasn’t a garden-variety cyber breach. The hackers—presumably elves disgruntled over unpaid overtime—released a revised list,...
Give us back our em dash

Give us back our em dash

Some people are learning about the em dash for the first time—they’re learning it’s a red flag. The em dash is becoming the tell-tale sign of ChatGPT-written text. Writers and content creators are now actively avoiding (or deleting) it at all costs for the sake of...
Trick or treat. This isn’t me.

Trick or treat. This isn’t me.

Trick or treat. This isn’t me. Well it’s my image, but that’s it. If you know me well, you might recognise you’ve just entered uncanny valley. My movements aren’t quite right. That’s not my voice. But if you didn’t know me, would you trust it?...
Pumpkin Spice Latte: Perfect drink or perfect PR?

Pumpkin Spice Latte: Perfect drink or perfect PR?

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes have been around for 22 years and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll social media...