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From Paradise to PR nightmare: what brands can learn from Astronomer’s Coldplay crisis
Earlier this month, US-based tech firm Astronomer achieved the dream of many companies by becoming recognised across the world – it’s just a shame it was for all the wrong reasons. During a kiss cam segment at a recent Coldplay concert, the CEO of Astronomer Andy...
Rocking the Mortgage Industry: bClear’s 20-Year Journey of Creative Innovation
As a mortgage PR firm celebrating two decades in the industry, we’ve seen trends come and go, but one thing remains constant: our drive to stay bold, innovative, and creatively daring. A fascinating study published in The Times explores how musical titans like...
From Boom to Bust: Revisiting the UK’s Risky Mortgage Market of 2005
Written by: James Staunton It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity. 2005 was quite a year for the UK’s mortgage market. I remember those...
To celebrate a year of Keir, let’s have a crisis
(A totally unofficial, slightly joking, definitely needed guide to Downing Street damage control) Happy anniversary, Prime Minister! It’s been just over a year of grown-up politics, sober press conferences, and no one doing the Macarena in the Cabinet Room with...
Why ChatGPT is making PR more valuable than ever
For more than a decade, brand communications has been dominated by owned content, social media, and SEO-driven strategies. But the rise of large language models (LLMs) like ChatGPT is causing a shift in how customers find brands and traditional media relations may be...
What the finance industry can learn about male loneliness from a TikTok trend
A man calls his male friend and says, “Goodnight mate, sweet dreams”. Awkward pause, hysterical laughter, some choice words of surprise. A comical goodnight prank is trending on TikTok. Thousands of men have been joining in, including celebrities like Chris Evans and...
PR is having a trust crisis too
The 2025 Edelman Trust Barometer makes for bleak reading. Trust in business, government, media, and NGOs is in decline across the board — and the UK finds itself among the worst performers globally. But there’s one uncomfortable truth many in PR have yet to reckon...
Is ESG Losing Momentum? A Look at the Future of Environmental, Social, and Governance Practices
Recently, ESG (Environmental, Social, and Governance) practices have become a focal point for businesses, investors, and consumers alike, with the media saturated by talk from both ends of the political spectrum about the various practices that fall under the ESG...
My first 100 Days as a consultant for bClear Communications By James Staunton
It’s been just over 100 days since I began working at bClear Communications as a consultant. I’m not alone in marking this milestone. My 100-day anniversary aligns with Donald Trump’s return to the White House. It’s been quite a whirlwind for us both. Based in the...
Brands, bands and big moments: what Coachella teaches us about modern PR
Every April, the barren, dust-carpeted Coachella Valley of Southern California becomes the epicentre for more than just music, it becomes the blueprint for modern storytelling, influencer strategy and immersive brand experience. And in 2025, Coachella has officially...
bClear learning Moore about bowel cancer with Football Shirt Friday
FThe team at bClear Communications are sporting their football shirts and donating to help raise money and awareness of bowel cancer. 46 people die per day from the disease, making it the second most common cause of cancer death in the UK according to Cancer Research...
For Trump & His Cronies, speech is only free if it supports their own world view
Since Donald Trump's election, several figures from within his administration as well as various close associates have criticised the United Kingdom's stance on freedom – particularly concerning free speech. US criticism of the UK's Online Safety Act Elon Musk, now an...
How you can level-up your PR strategy with independent research
In a busy industry such as financial services, standing out in the industry trade press or wider media can be quite the challenge. With plenty of competition for publication and high editorial standards by the publications and its journalists, it’s so important that...
IWD 2025: Being your whole, authentic self is so important – Maria Harris OPDA
To celebrate International Women’s Day 2025, we spoke to Maria Harris, Chair of Open Property Data Association. She shares her journey in the finance world and what inspires her. What inspired you to pursue a career in the finance industry? Was it intentional, or did...
Navigating B2B PR challenges in 2025: strategies for success
As we stride confidently into 2025, the landscape of B2B public relations (PR) is evolving at a breakneck pace. For marketing and business leaders, staying ahead of the curve isn't just advantageous - it's essential. Let's delve into the key challenges shaping B2B PR...
Struggling to focus and forgetting things? So is everyone else – and it could be digital amnesia
Digital amnesia is slowly affecting our brains, making us forget things without us even realising. This has been happening long before AI but AI is not making it any better. Can you remember… A phone number of someone you met in the last five years? Road names of...
Astroturfing, smear campaigns and social media manipulation: Why Blake Lively’s filing against Justin Baldoni is a nightmare for the PR industry
The recent Blake Lively filing against Justin Baldoni has not only highlighted the personal drama of Hollywood but also thrown the PR industry into the limelight – for all the wrong reasons. With accusations involving everything from client-stealing to inappropriate...
Bluesky: everything you need to know – including if you should move away from X
In the last month, millions of people have left X (formerly Twitter) and flocked to Bluesky. But who is this new kid on the social media block? What is Bluesky? Bluesky is a microblogging social platform, launched by the former head of Twitter, Jack Dorsey....
If your PR strategy is missing comment opportunities, you’re missing out!
In a recent blog, we discussed the difference between press releases and feature articles and why both are so important in your PR strategy. If you haven’t read this blog yet, you can read it here. There is another important piece of written content that needs to be...
KISS it: why simple language scoops
“If I had more time, I would have written a shorter letter” said author Mark Twain. The ‘KISS principle’ of keeping communications short and simple has been popular since the 1970s. So how come some 50 years later, we still see printed ramblings of jargon-filled...
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