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To celebrate a year of Keir, let’s have a crisis

To celebrate a year of Keir, let’s have a crisis

(A totally unofficial, slightly joking, definitely needed guide to Downing Street damage control)   Happy anniversary, Prime Minister! It’s been just over a year of grown-up politics, sober press conferences, and no one doing the Macarena in the Cabinet Room with...

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Why ChatGPT is making PR more valuable than ever

Why ChatGPT is making PR more valuable than ever

For more than a decade, brand communications has been dominated by owned content, social media, and SEO-driven strategies. But the rise of large language models (LLMs) like ChatGPT is causing a shift in how customers find brands and traditional media relations may be...

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PR is having a trust crisis too

PR is having a trust crisis too

The 2025 Edelman Trust Barometer makes for bleak reading. Trust in business, government, media, and NGOs is in decline across the board — and the UK finds itself among the worst performers globally. But there’s one uncomfortable truth many in PR have yet to reckon...

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KISS it: why simple language scoops

KISS it: why simple language scoops

“If I had more time, I would have written a shorter letter” said author Mark Twain. The ‘KISS principle’ of keeping communications short and simple has been popular since the 1970s. So how come some 50 years later, we still see printed ramblings of jargon-filled...

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