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The end of marketing myths: why evidence now sells

The end of marketing myths: why evidence now sells

Last week it was widely reported that adverts from Uniqlo, Calvin Klein and Adidas had been banned by the Advertising Standards Authority (ASA) as the brands had been unable to substantiate their adverts’ green claims. All three stated the use of recycled materials...

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Five lessons in communication from the Starmer drama

Five lessons in communication from the Starmer drama

With the prime minister having announced his resignation on Monday morning, it seems like the last few months of “Starmer drama” are coming to an end. Keir Starmer has gone from landslide victory to reluctant resignation in just two years. Regardless of what you think...

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The wrong trousers for the right reasons

The wrong trousers for the right reasons

The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Aardman’s Oscar-winning stop-motion film. Wallace and Gromit’s charity, The Grand...

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How to be seen when people are avoiding the news

How to be seen when people are avoiding the news

More than 42% of people avoid the news, according to a new report from Reuters Institute and 13 percentage point increase in the last 10 years. How we consume news and what we think about it are changing rapidly; many actively avoid the doom and gloom of big news...

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Have reactive comments lost their value?

Have reactive comments lost their value?

Ten years ago, the mortgage media landscape operated on a much simpler rhythm.  If the Bank of England moved the base rate, a quick-witted PR professional at a specialist mortgage PR agency could secure a lead quote in a trade title within minutes. This was the golden...

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Bieberchella: The power of saying (almost) nothing

Bieberchella: The power of saying (almost) nothing

At a festival built on brand visibility, Justin Bieber chose something radically different: restraint.  Coachella is where artists debut forgettable theatre, brands go to war for attention, and influencers treat the desert like a runway (often unbearably so). Bigger...

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McDonald’s taste tests the power of authenticity

McDonald’s taste tests the power of authenticity

McDonald’s has been riding high recently. Its Friends inspired adult Happy Meal tapped into its adult audience in a completely new way. Combining nostalgia for the much-loved sitcom with the enduring appeal of a collectable. The big ouch But when McDonald’s CEO Chris...

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The poet and the press release

The poet and the press release

When people think about poetry, they think of flowery language, long lamentations of unbegotten love, internal wars of torn personas battling torrents of emotion, beguiling descriptions of Romantic vistas where every blade of grass is painted in vivid detail with a...

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The World Economic Forum has an image problem

The World Economic Forum has an image problem

The World Economic Forum and its flagship annual shindig in Davos have long served as a barometer for global elite sentiment, drawing world leaders, CEOs, and influencers to discuss pressing economic and social issues. Its reputation in the British media has proved...

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