The basics Understand: The Economy - BBCThis 16-part BBC podcast series goes back to basics to discuss the economy. Each episode breaks down a different topic, covering everything from GDP to pensions and the energy market. Money 101 - BBCThe premise of the BBC...

PR is ever-changing and evolving. Luckily, there is a host of podcasts that can keep you ahead of the curve on industry trends, topical news and insights. PR podcasts can give us direct access to some of the most influential and experienced people in the industry. But...

As you read this blog, you might be asking yourself a fascinating question: Who really owns it? Is it the company publishing the blog? The person inputting prompts into an AI tool? Or does it belong to the AI itself? The truth is, this blog was written by AI, but not...

  A lot of work goes into lovingly crafting your press release. First there’s the fact-finding, then the drafting and, last but not least, sign-off from all those involved. Once you’ve pressed the ‘send’ button, it’s tempting to heave a sigh of relief, sit back...

No matter your business, you want to stand out on your own, you want to be the best at what you do in a sea of competition. But sometimes working together, especially cross-industry, creating the most unlikely of partnerships helps to inject fun into your campaigns...

A key part of any good PR or comms strategy is impactful written content and editorial. This includes press releases and feature articles which both play an important role in enabling firms to share information. However, it’s important to know the difference between...

The Olympics have captivated audiences through the ages with outstanding sportsmanship, but equally outstanding storytelling and branding. The Paris Olympics 2024 has been no different. The teams have demonstrated the world's best athletic ability, speckled with...

38% of people avoid the news according to a new report from Reuters Institute. This is up 9% in the last seven years. How we consume news, and what we think about it, is changing. Many actively avoid big news stories like COVID-19, the war in Russia, and the...

The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Ardman’s Oscar-winning stop-motion film. Wallace and Gromit’s charity, The Grand Appeal,...

The digital marketing landscape is awash with performance metrics, click-through rates, and conversion funnels. It's easy to wonder if Public Relations (PR) – that old-school brand storytelling technique – still holds value. But fear not, PR comrades, because the...

The conversation around diversity and inclusion has seen a huge focus in the last few years, including from charters such as Women in Finance and AE3 Media’s DIFF events and podcasts.  But an element that is not often discussed is maternal mental health. This is...

There’s so much debate around attention spans, with the general consensus being that the influx of screens and new technology has significantly reduced our ability to focus. While the famous “attention span of a goldfish” theory has since been debunked, research by...

Beyond the airwaves: Exploring the podcasting phenomenon The podcasting phenomenon is spreading like wildfire. More than 42% of the UK have listened to a podcast in the last week. And it feels as if everyone has jumped on the podcasting bandwagon, from comedians to...

A clear and easily recognisable brand identity has never been more important. Among the various components that make up this identity, tone of voice stands out as a fundamental element that can make or break a brand's success. Most businesses go to the effort of...

The terrifying future is here: but it’s not the rise of robots that are scaring people, it’s the unchecked and misleading use of generative AI. ‘Willy’s Chocolate Experience’ in Glasgow has gone viral after its misleading AI-generated advertising posters sold the...

After over a decade with bClear, Jayne West is retiring. Before she goes we've asked her about some of her most memorable moments, key achievements and what retirement looks like. What did the office and bClear look like 12 years ago? When I started working at bClear...

The short answer is yes! Let’s dive straight in: Backlinks: Backlinks are links from another website to your website or content. PR activity often results in high-quality backlinks from reputable websites. These are a crucial ranking factor for search engines like...

"If Swift were an economy," one source commented, "she'd be bigger than 50 countries." She has had more No. 1 albums than any woman in history and has been the only artist ever to have all of the top 10 chart spots on the US Billboard Hot 100 singles chart. USA Today...

Why is your company unique and how should you flaunt it? Building a great employer brand, supported by creative PR, is one very important way of showcasing your success and attracting the best people to your business. A brand is the identity and story of a company...

What is more festive than the heartwarming jingle of the John Lewis ad, the adventures of Aldi’s Kevin the Carrot and the twinkling Coca-Cola truck driving through your city with Santa himself, dressed in red? But how have these brands come to define our festive...