“If I had more time, I would have written a shorter letter” said author Mark Twain. The ‘KISS principle’ of keeping communications short and simple has been popular since the 1970s. So how come some 50 years later, we still see printed ramblings of jargon-filled...

Falling leaves, cosy knit jumpers and Pumpkin Spice Lattes (PSL) on the menu: it must be autumn. Starbucks’ pumpkin spice lattes have come of age – they turned 21 this year and they’re not just a drink but a cultural phenomenon. You can’t turn a corner or scroll...

The basics Understand: The Economy - BBCThis 16-part BBC podcast series goes back to basics to discuss the economy. Each episode breaks down a different topic, covering everything from GDP to pensions and the energy market. Money 101 - BBCThe premise of the BBC...

PR is ever-changing and evolving. Luckily, there is a host of podcasts that can keep you ahead of the curve on industry trends, topical news and insights. PR podcasts can give us direct access to some of the most influential and experienced people in the industry. But...

As you read this blog, you might be asking yourself a fascinating question: Who really owns it? Is it the company publishing the blog? The person inputting prompts into an AI tool? Or does it belong to the AI itself? The truth is, this blog was written by AI, but not...

  A lot of work goes into lovingly crafting your press release. First there’s the fact-finding, then the drafting and, last but not least, sign-off from all those involved. Once you’ve pressed the ‘send’ button, it’s tempting to heave a sigh of relief, sit back...

No matter your business, you want to stand out on your own, you want to be the best at what you do in a sea of competition. But sometimes working together, especially cross-industry, creating the most unlikely of partnerships helps to inject fun into your campaigns...

A key part of any good PR or comms strategy is impactful written content and editorial. This includes press releases and feature articles which both play an important role in enabling firms to share information. However, it’s important to know the difference between...

Happy Prosecco Day! Not so long ago, Champagne was the sparkling wine. Everything else was considered cheaper, inferior and not the real McCoy. Yet, some strategic PR and tactful marketing made prosecco the go-to fizzy wine - the Italian winemakers worked hard for it....

The Olympics have captivated audiences through the ages with outstanding sportsmanship, but equally outstanding storytelling and branding. The Paris Olympics 2024 has been no different. The teams have demonstrated the world's best athletic ability, speckled with...

Businesses, individuals and reportedly even the stock exchange, are still reeling from the aftermath of the global Microsoft systems’ outage last week (Friday 19th July 2024). Somewhat ironically, human error at cybersecurity firm CrowdStrike was responsible for the...

38% of people avoid the news according to a new report from Reuters Institute. This is up 9% in the last seven years. How we consume news, and what we think about it, is changing. Many actively avoid big news stories like COVID-19, the war in Russia, and the...

The bClear team are wearing their most wacky, wild and wrong trousers for the right reasons: to donate to help raise money for Wallace and Gromit’s Wrong Trousers Day, inspired by Ardman’s Oscar-winning stop-motion film. Wallace and Gromit’s charity, The Grand Appeal,...

The digital marketing landscape is awash with performance metrics, click-through rates, and conversion funnels. It's easy to wonder if Public Relations (PR) – that old-school brand storytelling technique – still holds value. But fear not, PR comrades, because the...

The conversation around diversity and inclusion has seen a huge focus in the last few years, including from charters such as Women in Finance and AE3 Media’s DIFF events and podcasts.  But an element that is not often discussed is maternal mental health. This is...

There’s so much debate around attention spans, with the general consensus being that the influx of screens and new technology has significantly reduced our ability to focus. While the famous “attention span of a goldfish” theory has since been debunked, research by...

The team at bClear Communications are sporting their football shirts and donating to help raise money and awareness of bowel cancer. 46 people die per day from the disease, making it the second most common cause of cancer death in the UK according to Cancer Research...

Beyond the airwaves: Exploring the podcasting phenomenon The podcasting phenomenon is spreading like wildfire. More than 40% of the UK have listened to a podcast in the last month. And it feels as if everyone has jumped on the podcasting bandwagon, from comedians to...

A clear and easily recognisable brand identity has never been more important. Among the various components that make up this identity, tone of voice stands out as a fundamental element that can make or break a brand's success. Most businesses go to the effort of...

The terrifying future is here: but it’s not the rise of robots that are scaring people, it’s the unchecked and misleading use of generative AI. ‘Willy’s Chocolate Experience’ in Glasgow has gone viral after its misleading AI-generated advertising posters sold the...