Successful PR campaigns

Successful PR campaigns

Successful PR campaigns have a clear objective, a specific message, target a particular audience, and have a simple call to action. We look at five wildly successful PR campaigns that went above, beyond and outside the box, shaping and informing public opinions with...
What you need to know from the PRCA’s webinar about Threads

What you need to know from the PRCA’s webinar about Threads

Meta’s newest venture is Threads, the proclaimed ‘Twitter killer’ and the next big thing. Zuckerberg’s aim is to: “take what Instagram does best and create a new experience around text, ideas and discussing what’s on your mind”. Threads reached a record-breaking 100...
From bean to bar: the PR success of chocolate

From bean to bar: the PR success of chocolate

The cocoa bean has been consumed in some form for 5000 years; it’s scientific name, theobroma cacao, translates to “food of the gods”. But how did a non-descript bean from South America become a household, sugary confectionary, and what PR and marketing...
The risks, and rewards, of financial services adopting AI

The risks, and rewards, of financial services adopting AI

It’s hard to hear a news report these days without Artificial Intelligence (AI) making an appearance. Thanks to the unprecedented rise of ChatGPT, the use of AI is being debated around every boardroom table. And financial services adopting AI is no exception. ...