by Jasmin Staveley | Aug 14, 2023 | Blog
Meet my black cat, Sage! His favourite activities are catching flies, going on adventures with next doors’ Tabby and sleeping on the windowsill. Other than occasionally keeping the neighbouring cats out past their bedtime, he is most definitely not bad luck; but not...
by Jasmin Staveley | Aug 11, 2023 | Blog
Successful PR campaigns have a clear objective, a specific message, target a particular audience, and have a simple call to action. We look at five wildly successful PR campaigns that went above, beyond and outside the box, shaping and informing public opinions with...
by Jayne West | Jul 31, 2023 | Blog
Meta’s newest venture is Threads, the proclaimed ‘Twitter killer’ and the next big thing. Zuckerberg’s aim is to: “take what Instagram does best and create a new experience around text, ideas and discussing what’s on your mind”. Threads reached a record-breaking 100...
by Ben Hollom | Jul 10, 2023 | bClear News, Blog
Artificial Intelligence (AI) is a revolutionary new marketing tool for the mortgage industry – but it is not a panacea and will not replace the human crafts and relationships which are key to the sector. That was the conclusion of a panel of experts, including...
by Jasmin Staveley | Jul 7, 2023 | Blog
The cocoa bean has been consumed in some form for 5000 years; it’s scientific name, theobroma cacao, translates to “food of the gods”. But how did a non-descript bean from South America become a household, sugary confectionary, and what PR and marketing...
by Ben Hollom | Jun 30, 2023 | Blog
It’s hard to hear a news report these days without Artificial Intelligence (AI) making an appearance. Thanks to the unprecedented rise of ChatGPT, the use of AI is being debated around every boardroom table. And financial services adopting AI is no exception. ...