by Jasmin Staveley | Feb 9, 2024 | Blog
The short answer is yes! Let’s dive straight in: Backlinks: Backlinks are links from another website to your website or content. PR activity often results in high-quality backlinks from reputable websites. These are a crucial ranking factor for search engines like...
by Jasmin Staveley | Feb 5, 2024 | Blog
“If Swift were an economy,” one source commented, “she’d be bigger than 50 countries.” She has had more No. 1 albums than any woman in history and has been the only artist ever to have all of the top 10 chart spots on the US Billboard Hot...
by Jasmin Staveley | Jan 12, 2024 | Blog
Why is your company unique and how should you flaunt it? Building a great employer brand, supported by creative PR, is one very important way of showcasing your success and attracting the best people to your business. A brand is the identity and story of a company...
by Jasmin Staveley | Dec 18, 2023 | Blog
What is more festive than the heartwarming jingle of the John Lewis ad, the adventures of Aldi’s Kevin the Carrot and the twinkling Coca-Cola truck driving through your city with Santa himself, dressed in red? But how have these brands come to define our festive...
by Jasmin Staveley | Dec 1, 2023 | Blog
Rudolph the Red-Nosed Reindeer, the one with the very shiny nose. Where did he come from, how did he start pulling Santa’s sleigh and what does it have to do with your company’s PR strategy? It was a foggy winter night (probably) in 1939. Robert L May looked out...
by Ben Hollom | Nov 10, 2023 | Blog
Ever wondered about the difference between public relations (PR) and spin? Let’s peel back the layers and explore what truly sets them apart. PR: what is it? Public relations, often referred to as PR, is the art of managing and shaping an organisation’s...
