The voice of reason: why consistent tone of voice matters

The voice of reason: why consistent tone of voice matters

A clear and easily recognisable brand identity has never been more important. Among the various components that make up this identity, tone of voice stands out as a fundamental element that can make or break a brand’s success. Most businesses go to the effort of...
Jayne is retiring

Jayne is retiring

After over a decade with bClear, Jayne West is retiring. Before she goes we’ve asked her about some of her most memorable moments, key achievements and what retirement looks like. What did the office and bClear look like 12 years ago? When I started working at...