Just Mortgages case study

The Business

Just Mortgages – With 150 mortgage professionals and protections specialists, Just Mortgages operates throughout the UK, selling mortgages and protection.

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Industry Sector

Financial Services

What they use bClear for

Strategy and Messaging
Media relations
Direct Marketing
Awards

Objectives

To create a profile for Just Mortgages so it became known as a key mortgage and protection broker.
To alter the perception of Just Mortgages in order to attract mortgage advisers to join, increasing the number of advisers from 115 to 140 in the first year.
To promote the launch of an arm for self-employed mortgage and protection advisers.
To raise the profile of Just Mortgages amongst journalists so they come to Just Mortgages for industry comments.

The results:

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In the eight years of working together bClear has generated over 10,000 pieces of coverage for Just Mortgages.

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Just Mortgages increased its broker numbers to 160 within one-year of working with bClear, exceeding its target by 17%. It now has more than 600 brokers and staff retention has increased dramatically. Just Mortgages puts a significant amount of this down to the raised awareness of the brand due to bClear’s strategic PR.

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The launch of the self-employed broker division has been a run-away success that now has 475 brokers – achieved in just six years.

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Since working with bClear Just Mortgages has trebled its mortgage lending from £1.2bn in 2016 to £4.5bn in 2022.

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In one month alone, after one year of PR with bClear Communications, Just Mortgages received 1,115 spontaneous CVs from brokers wishing to join its company.

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Prior to appointing bClear, Just Mortgages spent £70,000 on recruitment fees, but thanks to both on and offline PR, it’s spend reduced to just £8,000 on recruiting advisers in the following year

What the joint CEO says:

“We appointed bClear because its specialist team has excellent knowledge of the industry and understands the immediate challenges faced by the sector. The team has also developed a solid understanding of our business and has generated some really positive business results through growing media exposure.

“bClear is a group of experienced people who know the most compelling way to tell a story, to the right people, while using the right media channels.

“The team always delivers and has the solutions, creative ideas and relationships to help us to achieve our business goals.

John Phillips