First Complete case study

First Complete (now PRIMIS Mortgage Network) – Mortgage network, part of the LSL Property Services Group

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Financial Services

Objectives

Position a new spokesperson as the face of First Complete network.
To double the amount of press coverage in 2013 from 120 items to 240.
For people to know who First Complete is and think of it as one of the market leaders.
To develop a clear and measurable PR strategy designed to achieve all objectives.
To carry out broker sentiment surveys
To increase presence on social media by sharing communications across LinkedIn and Twitter.

The results:

Established new director as the spokesperson for the network.

N

bClear established the new director as the key spokesperson for the network, so journalists came to us when there was a relevant topic for comment.

N

bClear increased awareness of First Complete as a market leader amongst financial advisers, lenders and protection providers.

N

First Complete saw a dramatic increase in membership of 23%, many of whom report reading the extensive coverage achieved.

N

Regular articles and blogs negotiated and agreed in every key target publication, with cover stories achieved in every major mortgage publication.

N

608 items of on and offline coverage in our first year of working togethr – 300% above the target that was set for bClear.

N

We carried out quarterly broker sentiment surveys to establish the client as an integral part of the market and a reliable source of data.

N

bClear entered the First Complete into a number of awards – they were shortlisted for all and won over 50%.

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