Black cats and the importance of public opinion

Black cats and the importance of public opinion

Meet my black cat, Sage! His favourite activities are catching flies, going on adventures with next doors’ Tabby and sleeping on the windowsill. Other than occasionally keeping the neighbouring cats out past their bedtime, he is most definitely not bad luck; but not...
Successful PR campaigns

Successful PR campaigns

Successful PR campaigns have a clear objective, a specific message, target a particular audience, and have a simple call to action. We look at five wildly successful PR campaigns that went above, beyond and outside the box, shaping and informing public opinions with...